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Sergio Mannino Studio
Architectural Branding
Architectural Branding
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The Vince Camuto flagship store in Grand Central Terminal New York is the first retail location dedicated to the US brand. It is designed to sell footwear, handbags, outerwear and accessories. This sophisticated space balances modern product display elements with a sharp material palette to frame, reflect, and layer Camuto's edgy feminine style.
The studio faced structural challenges when designing the store: the floor level of the store was higher than the rest of the terminal and there were also several columns that blocked the view, making it difficult to place fixtures around the store. Mannino and his design team created a shelving system that wraps the columns on the left side while connecting them on the right side.
The architect also used materials like white lacquer, polished chrome metal, and a ceramic floor called Esko by Impronta Italgraniti. The shop color palette takes on different shades of gray for a balance of modernism and sophistication.
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