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Sergio Mannino Studio
Architectural Branding
Architectural Branding
This conceptual cannabis dispensary design by Sergio Mannino Studio challenges the clichés of retail interiors, offering a fresh and vibrant alternative. Instead of the usual blend, cheap atmosphere, the space is alive with bold colors, sculptural forms, and a seamless customer flow. By integrating branding, architecture, and interior design from the ground up, this project presents a new standard for cannabis retail design — open, accessible, and unmistakably contemporary.
In the bustling heart of New York City, Soho Greenhouse emerges as a pioneering cannabis dispensary that elevates the retail experience through innovative design and immersive brand storytelling. By seamlessly blending its physical space with its online presence, Soho Greenhouse fosters trust and recognition among consumers, setting a new standard in the competitive cannabis industry.
Soho Greenhouse transforms its interior into a living embodiment of its brand ethos. Every element of the dispensary—from the architectural details to the curated displays—serves as a canvas for visual storytelling. This design communicates the brand's mission and values, ensuring that every customer touchpoint resonates with a cohesive aesthetic and leaves a lasting impression.
Understanding the power of sensory engagement, Soho Greenhouse offers visitors a multisensory journey. The natural aromas within the space create memorable associations, while lighting and color palette enhance the visual experience. Interactive product displays invite customers to explore and engage tactilely, making each visit both informative and enjoyable.
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