Soho Greenhouse - Cannabis Brand Identity

The branding centers around a custom logotype that subtly incorporates a house silhouette and a cannabis leaf, illustrating a sense of community, elegance, and inclusivity.

The typeface Lena was selected exclusively for the logo to emphasize this balance of softness and structure, while all supporting communications use Neulis Neue for clarity and modernity.

The color palette revolves around “Twist of Lime,” a deep, organic green paired with black, white, and icy pink. This refined combination offers a fresh, elevated aesthetic that avoids conventional cannabis visual tropes.

Brand guidelines were established to ensure consistency across every application—from packaging to business cards and digital assets. Each element works together to create a seamless brand experience that feels deliberate, cohesive, and culturally attuned.

Sergio Mannino Studio also developed the interior design of the brand's retail store.

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