Lexus Car Dealer Store Concept

Lexus RC Dealership Design Proposals

In collaboration with Team One Los Angeles (Saatchi & Saatchi), we developed a series of design proposals for the unveiling of the new Lexus RC. The concept was envisioned as a scalable retail experience, intended to be implemented across Lexus dealerships throughout the United States. The goal was to create a dealership environment that seamlessly blended luxury, innovation, and brand identity, enhancing the customer experience while aligning with Lexus' refined aesthetic. Each proposal explored a balance of elegance, minimalism, and high-end materials, reflecting the craftsmanship and precision of the Lexus RC itself. By integrating immersive spatial design, strategic lighting, and a curated customer journey, the proposals aimed to transform Lexus dealerships into more than just car showrooms—into spaces that embody the Lexus philosophy of "Experience Amazing."