.svg){kind=icon}
.svg)
Sergio Mannino Studio
Architectural Branding
Architectural Branding
.avif)
Every good pharmacy brand has a story. Whether you are a family-run pharmacy with a long history or a franchised chain built from one person’s big idea, your brand story helps humanize your business. When communicated clearly, this story creates lasting connections between you and your customers.
The principles of design and marketing apply as much to pharmacies as they do to any retail space. The customer experience is shaped by every detail, from the layout of the store to the interior finishes and the service in between. All of it influences whether customers will use your pharmacy again in the future or not.
Gone are the days when retail spaces, including pharmacies, were designed solely to sell products. Today’s consumers demand more from their shopping experience. They crave environments that are functional but also aesthetically stimulating. As designers, our task is to create immersive, interactive spaces that connect with the consumers on a deeper level, turning the mundane into extraordinary.
Here’s a comprehensive guide on transforming the ordinary into the unforgettable, focusing on the pharmacy’s branding and physical design.
Branding isn't designing a logo or picking the colors of your business. It's about shaping the emotional connection and the narrative between your brand and your customer. According to Jeff Bezos, "A brand is what other people say about you when you're not in the room."
Determine what sets your pharmacy apart. It could be your commitment to personalized care or your range of organic health products. This should inspire the core of your brand identity and influence the design of your pharmacy.
Your brand story is the narrative that encapsulates who you are, what you stand for, and the experience customers can expect. This story should be subtly yet distinctly communicated in every aspect of your pharmacy's design.
Designing a pharmacy requires harmony between numerous elements. These range from your choice of materials, lighting fixtures, furniture, or color palette. The interplay of these elements creates the sensory experience that defines your pharmacy and shapes the narration of your brand story.
In the era of digital media, a visually stunning space can work as a free marketing tool. Consider designing a space that customers will want to photograph and share on social media, enhancing your brand's visibility.
A welcoming environment can put your customers at ease, making them more likely to spend their time browsing and connecting with your brand.
Thoughtfully display your products in a way that encourages exploration. Guide your customers' journey through the store with strategic product placement, highlighting new items, best sellers, or seasonal promotions. The goal is to create a visual path that invites discovery.
Enhance customer engagement by integrating interactive elements into your store design. These could include digital kiosks for product information, touch-and-feel displays, or an interactive wellness station.
Beyond visual aesthetics, appeal to your customers' other senses. The scent of essential oils, the texture of materials, and ambient sounds can all contribute to a captivating sensory experience.
We see every pharmacy as an extension of its brand. Our approach to architectural branding ensures the space communicates the values and identity of the business. If you already have a strong brand, we translate it into the physical environment with clarity and impact. If you’re starting fresh, we can build the brand from the ground up — from naming and visual identity to the way it’s expressed in the space.
Yes, absolutely. We’ve designed pharmacies and health retail spaces around the world, always teaming up with trusted local architects and contractors to make sure everything runs smoothly and meets regional requirements.
We work on everything from single pharmacies and refreshes to large multi-location rollouts and flagship destinations.
Our scope typically covers concept design, space planning and circulation, fixture systems, brand development or brand integration, finishes, lighting, and detailed drawings. We develop these together with local partners so everything is tailored to your project and location.
Timelines vary depending on project scale and fabrication needs. A typical project ranges from 10 to 40 weeks, though each one has its own set of challenges and timing.
Yes, we do. We design with DEA-regulated areas, inventory security, and consultation rooms in mind, and we coordinate with local architects to ensure compliance with state pharmacy board rules and building codes. In the U.S., we’re already familiar with the requirements, and internationally, we work with local experts to adapt seamlessly.
.avif)
