Moomoo Café – New York City

Moomoo, a financial information and trading app with a large user base in Asia, is working to establish its physical presence in the United States. The proposed café was imagined as a welcoming, education‑driven space where visitors could enjoy a specialty coffee while exploring the brand’s tools and services. The design brief and brand guidelines emphasized a bright, predominantly white interior, complemented by orange color accents and clean, minimal finishes. This approach creates clarity, supports product demonstrations, and aligns with the brand’s existing physical stores in Asia.

At the heart of the café is a high‑visibility bookshelf designed to draw pedestrians inside. Adjacent program areas, including an information desk, demo stations, and flexible seating, help transform the space into a hybrid social‑learning environment. The atmosphere encourages customers to stay, ask questions, and engage with Moomoo’s financial education content in an informal, low‑pressure context. The interior layout was developed for a 2,000–3,000 SF leasehold within a larger retail envelope. This flexible size allowed for multiple visitor journeys—from quick purchases to deeper brand engagement.

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