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Sergio Mannino Studio
Architectural Branding
Architectural Branding
A high-end lobby design project developed for a luxury residential building in Shenzhen, China. Conceived as the building’s threshold and most public interior, the lobby establishes the tone of the entire property and communicates value before a resident ever reaches the apartment level. The goal of this project was to create an interior that feels unmistakably upscale: calm, composed, and materially rich, with a strong identity that avoids decorative noise.
The lobby is the face of the building. It performs a critical role in real estate positioning, shaping how residents and visitors perceive quality, prestige, and lifestyle. This design treats the lobby as a curated interior environment, where spatial hierarchy and architectural composition are used to build confidence and atmosphere.
Rather than relying on ornament, the project expresses luxury through balance, proportion, and clarity. The overall geometry is disciplined, allowing material depth and detailing to carry the experience.
In a lobby, luxury is not a single dramatic feature. It is built through precision: surfaces, edges, alignment, and the way light reacts to materials. The palette is developed to create depth and tactile richness while keeping the composition clean and architectural.
Every transition between planes is designed to feel intentional and refined. This gives the lobby the type of visual stability associated with premium environments—an interior that remains elegant over time and withstands intense daily use.
Lighting is designed as part of the architecture. It defines volumes, sharpens spatial hierarchy, and reinforces material quality through controlled reflection and shadow. The result is a lobby environment that feels elevated and composed across different conditions, from daylight to evening.
The atmosphere is sophisticated and welcoming, supporting the rhythms of daily life while maintaining a clear sense of prestige.
This project reflects a contemporary vision of high-end residential common areas: timeless, confident, and designed to age well. It is an interior that strengthens the building’s identity and reinforces the quality perception that supports real estate value.
This lobby design is aligned with Sergio Mannino Studio’s approach to architectural branding—spaces that express identity through composition, material strategy, and atmosphere. The Studio designs premium lobbies and luxury residential common areas for developers, creating environments that elevate resident experience and strengthen property positioning.
