Careland Pharmacy

Sergio Mannino of his namesake New York City-based retail design firm Sergio Mannino Studio has completed a new, boutique pharmacy in Brooklyn Heights, a residential neighborhood within the New York City borough of Brooklyn. Mannino collaborated with Jonathan Wajskol of New York-based strategic design agency, designwajskol, to transform the ground floor of a landmarked building into a community-driven store. Careland is one of the first boutique pharmacies that caters to Brooklyn Heights residents who, up until now, have relied on large retail chains like Gristedes and CVS to purchase prescriptions and other items. Located on the corner of Clark and Henry Street, Careland provides the neighborhood with access to prescriptions and over-the-counter medications, toiletries and beauty supplies, toys, and stationery.

Careland Pharmacy blends traditional healthcare design with a fun, contemporary aesthetic, creating a warm shopping environment that caters to Brooklyn Heights residents. Existing brick along the façade was repurposed and painted white, and neon signage created by Wajskol welcomes customers inside. Mannino, who is best known for his work with companies such as Vince Camuto and Jessica Simpson, designed a clean layout that maximizes the space’s long storefront, making the vibrant interior visible from the street.

Shelving displays are built into a long, curved wall that envelops customers when they enter. Mannino crafted unique, interchangeable shelving that allows Careland pharmacists to easily manage products, ensuring accessibility for customers while bringing a visually pleasing design to the space. Other offerings include a drop-off box that is available from the exterior for on-the-go customers needing to fulfill prescriptions.

Color and playful graphics are at the heart of Mannino’s concept for Careland Pharmacy’s warm, playful interior. A cheerful, bright green color palette is found throughout the store, updating the classic dark green that is associated with pharmacies around the world. To complement the green hue, Mannino hand sketched a pattern of band-aids in varying shapes and sizes and photoshopped and digitally printed them on the vinyl floor. Mannino and Wajskol also crafted a custom graphic for Careland’s cross, a universal symbol for pharmacies, that can be found on the wall by the cash register and even on Careland’s prescription and shopping bags. The pharmacy bags, with graphics designed by Wajskol, blend the brand’s dedication to health and wellness with the playful design elements of the store.

Brooklyn Heights’ new boutique pharmacy is set to become a neighborhood staple, catering to residents’ needs, and offering personalized healthcare to the community.

 

Store Design: Sergio Mannino Studio

Sergio Mannino, Martina Guandalini, Giulia Delpiano, Giulia Bortolotti

Visual Identity: designwajskol

Jonathan Wajskol, Ying Fu, Janni Berger

Photographs: Sergio Mannino Studio and Max Bolzonella

Area: 1,100sqft