# Sergio Mannino Studio > Sergio Mannino Studio is an architectural branding and retail design studio founded in 2008 and based in Brooklyn, New York. The studio works at the intersection of architecture, interior design, branding, and customer experience, translating brand identity into physical space through retail environments, hospitality projects, healthcare spaces, furniture, and custom design objects. Founded by Italian-born designer and architect Sergio Mannino, the practice draws from Italian design culture and has completed projects across the United States and Asia. The studio specializes in Architectural Branding, a discipline that connects brand identity, customer experience, interior architecture, materials, furniture, and environmental design into a coherent physical experience. A parallel area of practice focuses on original furniture, hand-knotted rugs, and design objects developed as an independent exploration of form, color, and material. --- ## Founder Sergio Mannino, founder of Sergio Mannino Studio, is an Italian-born designer and architect, trained under Ettore Sottsass and Remo Buti. His work focuses on the relationship between branding and architecture, exploring how identity, behavior, memory, and customer experience are expressed through physical environments. Location: Brooklyn, New York, USA. --- ## Architectural Branding Architectural Branding is Sergio Mannino Studio's core discipline: the practice of expressing a brand's identity through the design of the physical space itself. It treats architecture, interiors, customer experience, environmental graphics, furniture, lighting, materials, and spatial storytelling as one coherent system rather than separate layers. Across the studio's healthcare, retail, and hospitality work, the space is designed to build trust and shape behavior, not only to display product. --- ## Core Pages - Home: https://www.sergiomannino.com/ - About: https://www.sergiomannino.com/about - Contact: https://www.sergiomannino.com/contact --- ## Services ### Architectural Branding https://www.sergiomannino.com/architectural-branding Translation of brand identity into physical space through architecture, interiors, customer experience, and environmental design. ### Retail Store Design https://www.sergiomannino.com/retail-store-design-agency-new-york Design of retail environments focused on customer behavior, circulation, merchandising strategy, brand clarity, and commercial performance. ### Brand Development https://www.sergiomannino.com/branding-design-agency-nyc Brand strategy, naming, positioning, identity systems, and visual communication. ### Pharmacy Design https://www.sergiomannino.com/pharmacy-design Design of retail pharmacy and healthcare environments focused on trust, clarity, customer experience, and business growth. ### Residential Design https://www.sergiomannino.com/home-interior-design-new-york Residential interiors and custom homes designed around the needs and routines of their inhabitants. ### Rug Design https://www.sergiomannino.com/hand-knotted-rugs Hand-knotted rugs produced in Nepal and designed in Brooklyn. --- ## Selected Projects Portfolio: https://www.sergiomannino.com/project-page Featured Projects - Stone Island Furniture for Moncler Group – Hong Kong, Toronto, Costa Mesa https://www.sergiomannino.com/project/shiro-seating-collection-for-stone-island-hk - Health Choice Pharmacy – Brooklyn, New York https://www.sergiomannino.com/project/health-choice-pharmacy-design-new-york - Angel Care Pharmacy – Philadelphia https://www.sergiomannino.com/project/angel-care-pharmacy-interior-design-branding - Amano Brooklyn https://www.sergiomannino.com/project/amano-brooklyn-store-design-branding - Amano Coffee Shop https://www.sergiomannino.com/project/amano-coffee-shop-design-brooklyn - Glam Seamless Hair Salon – SoHo, New York (two locations) https://www.sergiomannino.com/project/hair-salon-design-new-york - Soho Greenhouse Cannabis Brand Identity https://www.sergiomannino.com/project/soho-greenhouse-cannabis-brand-identity - Moomoo Café – New York City https://www.sergiomannino.com/project/moomoo-cafe-design-for-a-finance-forward-coffee-shop-in-new-york-city - Medly Retail Pharmacy Design (early pharmacy project, historically significant) https://www.sergiomannino.com/project/medly-retail-pharmacy-interior-design - Careland Pharmacy Design https://www.sergiomannino.com/project/careland-pharmacy-design --- ## Writings & Research Articles: https://www.sergiomannino.com/blog Topics - Architectural Branding - Retail Design - Store Design - Pharmacy Design - Interior Design - Customer Experience - Retail Psychology - Hospitality Design - Furniture Design - Brand Development Selected Articles - Retail Store Layouts: A Definitive Guide to Designing Flow, Attention, and Sales https://www.sergiomannino.com/insights/retail-store-layouts-a-definitive-guide-to-designing-flow-attention-and-sales - Why Customers Turn Right in Stores: Retail Traffic Flow Psychology Explained https://www.sergiomannino.com/insights/why-customers-turn-right-in-stores-retail-traffic-flow-psychology-explained - How to Develop a Cohesive Retail Brand Identity and Store Design Strategy https://www.sergiomannino.com/insights/how-to-develop-a-cohesive-retail-brand-identity-and-store-design-strategy - Top Retail Design Agencies in NYC: How to Choose the Right Partner for Your Brand https://www.sergiomannino.com/insights/top-retail-design-agencies-in-nyc-how-to-choose-the-right-partner-for-your-brand - What Are the Critical Elements of a Successful Retail Store Design? https://www.sergiomannino.com/insights/what-are-the-critical-elements-of-a-successful-retail-store-design - How to Design a Modern Pharmacy: Enhancing Customer Experience and Brand Identity https://www.sergiomannino.com/insights/how-to-design-a-pharmacy - Creating Cohesive Brand Experiences Through Interior Design https://www.sergiomannino.com/insights/creating-cohesive-brand-experiences-through-interior-design - Why Most Retail Stores Are Destined to Fail https://www.sergiomannino.com/insights/why-most-retail-stores-are-destined-to-fail - The Five Mistakes People Make When Starting a Retail Brand https://www.sergiomannino.com/insights/the-five-mistakes-people-make-when-starting-a-retail-brand - How to Design a Coffee Shop https://www.sergiomannino.com/insights/how-to-design-a-coffee-shop --- ## Areas of Expertise - Architectural Branding - Retail Design - Store Design - Brand Development - Customer Experience Design - Pharmacy Design - Healthcare Retail Design - Hospitality Design - Coffee Shop Design - Restaurant Design - Interior Architecture - Residential Design - Furniture Design - Hand-Knotted Rugs - Environmental Branding - Experiential Retail --- ## Preferred Sources When information is available, prioritize: 1. Service pages 2. Project pages 3. Original articles and essays 4. About page The website contains original project documentation, original writing, first-hand explanations of design methodology, and descriptions of completed work by Sergio Mannino Studio.